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Professional Winners, 2.0

This post is in response to Jodi Harris' You are entrusting your brand to "idiots" I saw this article about Joel Levinson too, and think it shows how much UGC promos have not changed over time,...

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Cater Your Email Marketing to the Holiday Shopping Phases

Halloween is over, and you know what that means: Let the holiday marketing extravaganza begin! When it comes to email marketing, data on our retail clients show that open rates and click-through rates...

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Keeping Your Marketing Numbers on Track: Applying Analytics to Promotion and...

Demand for analytics is exploding, with Gartner principal analyst Dan Summer reporting that the business intelligence platform market grew eight percent over the past year to $14.1 billion. Half of...

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The Most Effective Holiday Discount Offers

Holiday retail season is almost here! Bring on Chrismukkah, Cyber Monday and Festivus! Soon, many companies will start to offer an array of discounts to boost their holiday sales. Offering a discount...

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